Two YouTube channels I have viewed are Jeep and Red Bull. As you may know, Jeep sells cars and Red Bull sells energy drinks. They are both brands for adventurous people. Jeep owners love to be outdoors off-roading. Red Bull promotes extreme sports. For each brand I have watched three videos from their channel.
The first video I watched is called “Nothing Can Stop Us.” This video is a commercial of the four Jeep models and the soccer team Juventus. In the one minute video, the Jeeps are driven on different terrains in the world; town, desert, mountain, forest, snow. On these different areas, there are people playing soccer. In the end they show the Juventus soccer team playing on a desert mountain and leaving in the Jeeps. The first purpose of this video is to show the different models and how they can drive on any surface. The second purpose is to show that Jeep is the sponsor of Juventus. There is nothing bad about the video. The video displays the players and the cars well. It is also short and keeps up with the brand.
The second video is “30 Miles of Freedom with DJ Hardwell (Miami).” This three-minute video is a webisode. It is about DJ Hardwell making 4 stops in Miami. He travels in a Jeep Compass to Bayfront Park, Virginia Key Beach, M.I.A. Skateshop, and Nobu. The goal of the video is to show Miami, the DJ, and the Compass’s features. Jeep uses DJ Hardwell to appeal to the younger generation. What is great about the video is that throughout it they play one of the DJ’s tracks. There are other 30 Miles of Freedom videos that show other young artists traveling in a Jeep.
The third video is “2013 William Fox-Pitt Interview with Jim Morrison.” This two-minute video is an interview of 2013 Jeep Brand Ambassador William Fox-Pitt. In the interview Mr. Fox-Pitt thanks the American fans for being loyal. Jim Morrison who interviews him says he is being like the Jeep brand for being forward and at the top of his game. This video shows Jeep sponsoring a horseback rider; another side to the brand. What is bad about the video is that it should be a bit longer because it is an interview and should show the Jeep more. What is great is that Jeep shows another side of a sport and a British rider.
The best video is the first one; shown above. It portrays the brand the best. It shows how the Jeeps work and who they sponsor. The whole idea of having a Jeep is to use it for not everyday use. For example to go off-roading more than to drive daily to work. The brand channel shows this perfectly. They have the commercials for each Jeep models. They have interviews and artists driving Jeeps. Jeep has kept similar models and innovating them each year. The new models have screens with navigation systems. New features and designs appeal to younger crowds. The Jeep brand is always there because of their big tires, their changing roofs, and the ability to modify the Wrangler to make it your own. The brand channel shows all things Jeep in short videos that are technology and social media forward.
Red Bull has excellent videos in their YouTube brand channel. The most famous one and the best one would probably have to be “Mission Accomplished – Red Bull Stratos – World Record Freefall.” This is the 4:30 minute video where Felix Baumgartner does a supersonic freefall of 128,100 feet. The video starts with Felix going into the helium-filled balloon. They show how Felix is being monitored from the Mission Control room. He jumps out goes through space, the atmosphere, and lands successfully on Earth. This video is amazing because it shows the before, during, and after the jump. There is nothing wrong with the video. Red Bull’s brand isn’t just selling energy drinks, but sponsoring all extreme sports/activities.
The second video I watched was “Travis Pastrana jumps 269 feet in rally car!” This 2 minute video was a live webcast on ESPN. The video shows Pastrana in the car getting ready to jump. He speeds, goes on a ramp, and jumps 269 feet over water to another ramp. This video is another great one because Pastrana freestyle motocross and rally racing legend. The purpose behind this video is to show that Red Bull sponsors a legend. Everyone knows who he is and will see the logo on his clothing.
The last video is “Sheckler Sessions – Dogfish Catch and Throwback – Ep 3.” This is a series of webisodes on the Red Bull channel about Ryan Sheckler. Ryan is a professional skateboarder who in this episode goes to Boston with other skateboarders. In the video they skate in Boston and go fishing. Throughout the whole video Ryan is always seen wearing a Red Bull hat. This reminds the viewer that the video is sponsored by Red Bull. It’s a good video, but the bad part is that you need to see the all of the episodes to understand what is going on. It does not make sense to see just one video.
The best video is the one shown above. It is a unique video that has a couple of world records. They show the process of how that day happened. Though it has nothing to do with energy drinks, it has all to do with the Red Bull brand. The brand that sponsors all out-of-the-ordinary activities. They have all the resources to their favor. Red Bull has built an empire of extreme sports. This is the purpose of their channel; to show the world that they are beyond an energy drink. Red Bull shows how many different people and activities they sponsor.